Passion Drives Innovation

51 years ago, K2 was born as America's ski company on Vashon Island in Washington State's Puget Sound. Renamed in 2003 as K2 Sports, the company today is an international portfolio of 14 world renowned brands and over 40 consumer product categories. Our brands and businesses are world renowned as leaders in design, production, and sales and marketing. Driven by innovation and a passion for the sports enthusiast looking for unique and authentic lifestyle experiences, we market snowboard, snowshoe, bike, in-line skate, alpine, telemark/Nordic ski equipment, apparel and accessories. K2 Sports is what happens when fun meets science and technology.